Shop for GEN1

Looking for a thoughtful gift? 

Visit your local WINNERS and HomeSense stores throughout the month of May, and support the Foundation's Campaign to End Violence.

All proceeds from the exclusive Shop for GEN1 product line (shown below), as well as the donations you make at cash, will support women's shelters and violence prevention programs across Canada.

Frequently Asked Questions
1. What is Shop for GEN1?
Shop for GEN1 is a fundraising campaign supporting the Canadian Women’s Foundation’s violence prevention programs. WINNERS and HomeSense stores participate in fundraising by selling specially marked Shop for GEN1 products in stores across Canada.
2. How does the Canadian Women’s Foundation help to stop the violence in Canada?
The Canadian Women’s Foundation helps women in Canada to move out of violence by funding women’s shelters across Canada, programs that help women to rebuild their lives after surviving violence, and violence prevention programs that help to stop the violence – for good. 
3. What percentage of my Shop for GEN1 purchase goes to the Canadian Women’s Foundation?
100% of net proceeds from sales will go to the Canadian Women's Foundation.
4. What types of Canadian Women’s Foundation programs does my Shop for GEN1 purchase fund?
Funds raised through Shop for GEN1 are invested in emergency shelters, programs that help women rebuild their lives after abuse, and prevention programs that teach young people how to stop the violence – for good.
In addition to funding these types of front-line community programs, the Canadian Women’s Foundation also speaks out on issues related to violence against women, researches and shares the best ways to address the root causes of violence against women, and builds the capacity of community organizations that help women and girls to move out of violence.