Shop for GEN1

Help build the first generation free of violence against women.

Get ready for the holiday season with our exclusive Shop for GEN1 collection available only at WINNERS and HomeSense stores!
Your purchase helps the Canadian Women's Foundation support over 450 shelters and community programs across Canada that help break the cycle of violence - for good.
Shop for GEN1 starting on November 24 and make a difference in the lives of women and children!
Shop for GEN1
Frequently Asked Questions
1. What is Shop for GEN1?
Shop for GEN1 is a fundraising campaign supporting the Canadian Women’s Foundation’s violence prevention programs. WINNERS and HomeSense stores participate in fundraising by selling specially marked Shop for GEN1 products in stores across Canada.
2. How does the Canadian Women’s Foundation help to stop the violence in Canada?
The Canadian Women’s Foundation helps women in Canada to move out of violence by funding women’s shelters across Canada, programs that help women to rebuild their lives after surviving violence, and violence prevention programs that help to stop the violence – for good. 
3. What percentage of my Shop for GEN1 purchase goes to Canadian Women’s Foundation?
100% of net proceeds from sales will go to the Canadian Women's Foundation.
4. What types of Canadian Women’s Foundation programs does my Shop for GEN1 purchase fund?
Funds raised through Shop for GEN1 are invested in emergency shelters, programs that help women rebuild their lives after abuse, and prevention programs that teach young people how to stop the violence – for good. In addition to funding these types of front-line community programs, the Canadian Women’s Foundation also speaks out on issues related to violence against women, researches and shares the best ways to address the root causes of violence against women, and builds the capacity of community organizations that help women and girls to move out of violence.